
The shop has been in existence since some time in 2014. How is it that I hadn't heard of this place until just a little over a week ago? Regardless, I have now, and I can say that I'm glad. A fellow rider had opted in for their Grand Opening on Facebook, which then showed up on my news feed. Hurrah for social media!
I'd introduced myself to Josef Forsberg, owner, over Facebook messaging prior to the day. I came in with some ride flyers for the Elbe Multi-Strada Loop Ride and the Lucky Masochist's Gravel Deuce, and business cards for Mjolnir Cycles and he welcomed me warmly. We had a short conversation, and then I took a look around.
The layout of the shop is a little different than anything I'm used to, and it is a refreshing change: the checkout stand is right in front of you when you walk in the door, and the shop/repair station is right behind it. To the left lies a 4-sided display of tools, locks, pumps, and patches, and clothing beyond. A half-dozen or so bikes are on display also.

There's a Calfee fit-cycle to help with getting your ride dialed in perfectly, Brooks saddles, Surly, Jamis, and State bikes, Park tools and Pearl Izumi and Surly clothing. And several other items and lines I'm missing.







I wish them well, and see good things ahead for them.